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MINISTRY OF CULTURE AND TOURISM

MINISTRY OF CULTURE AND TOURISM

  • 2020-04-27 14:47:19

Social Media Marketing (SMM) - creating, managing, and promoting accounts in leading social networks.

Introducing various advertising campaigns depending on the budget (promoting pages and channels on Google Adwords, Yandex, and other contextual advertising platforms; developing an advertising campaign for Facebook and Instagram social networks).

Integration work (adding new modules, preparing and adapting texts and other media materials):

- Foursquare (a social network that detects one’s location using a global positioning system (GPS))
- Creating an API key and integrating it with other social networks
- Outlining a list of cultural property (introducing an inventory system)
Creating centralized systems of cultural institutions included in the structure of the Ministry
- Technical support of systems (hosting services, including storage on a particular server, backup speed, protection against cyberattacks);
- Dividing the electronic environment and connecting it to the system in order to add to the catalogs materials that will be placed in the systems;
- Elimination of existing errors and inaccuracies, other issues, if any; testing information and media files;
- Ensuring that results are shown in accordance with standards in order to optimize the system and adjust search robots;
- Adding the necessary information about centralized systems to the base related to the structure of the Ministry (on the official website, in official social networks, etc.).

MINISTRY OF CULTURE AND TOURISM